Planning & Strategy · Free
Donor Priority Matrix
Map your donors and funding opportunities by fit and likelihood, then decide where to spend your fundraising energy.
About 15 min · no sign-up
Fundraising teams in Myanmar's NGO and CSO sector are usually stretched thin, yet every donor call, concept note, and partner meeting competes for the same limited hours. The Donor Priority Matrix helps you see your whole pipeline at once and sort each donor or funding opportunity by two simple questions: how well does it fit the work you actually want to do, and how likely are you to win it? Plotting opportunities this way stops scarce time from draining into long-shot calls while a strong, winnable grant quietly slips past its deadline.
Start by naming the objective or strategy you are raising money for in the subject field, then list each donor or opportunity in the quadrant that matches its fit and likelihood, one per line. Pursue the high-fit, high-likelihood opportunities now; nurture the strong-fit but uncertain ones with relationship-building; weigh the easy-money-but-off-mission options carefully; and park the rest so they stop distracting you. Capture your reasoning in the alignment notes, then turn the top quadrants into concrete next actions with owners and deadlines. Print or download the result to brief your director, board, or fundraising team.
Strong mission fit and a realistic chance of winning. These deserve your best proposals and your soonest deadlines. List the donor or call, the approximate amount, and the closing date.
The work aligns well, but you are not yet competitive — too new to them, no track record, or the cycle is closed. Invest in relationships, site visits, and concept notes now so the next call is winnable.
Money you could probably win, but it pulls you off mission or strains your capacity. Take it only if it funds core costs or builds a credential — never let easy funding quietly redirect your strategy.
Weak alignment and a slim chance of success. Park these so they stop draining attention. Note them here for the record, then stop chasing them unless the situation changes.
Why each opportunity sits where it does — donor priorities, geographic or thematic focus, compliance and due-diligence requirements, co-funding, and any red lines (for example sanctions exposure, partner vetting, or restrictions on operating in Myanmar).
Turn the top two quadrants into concrete steps. For each, write what to do, who owns it, and the date — submit a concept note, request a meeting, gather compliance documents, or confirm partner sign-off.
Tip: one point per line. Print / download keeps your layout.